about us
Trailsend Creative is a design studio based in the oak forests of Oakland, California and designing everywhere.
We work with teams of all sizes and stages to build beautiful, crystal-clear design for web and print. We’ve designed branding, content and web builds for mission-driven startups, meditation centers, podcasts, community centers, solopreneurs and beyond.
We believe in our clients and in building strong collaborative relationships with them, working to understand who they are and what sets them apart. This naturally leads us to develop tailored creative solutions for your goals that produce the results that matter the most to you.
Meet the Founder
Elle Aviv is a creative problem solver, community weaver and web designer with 10 years experience building the internet. She studied art and history with a psychology emphasis at Mills College before beginning a career in marketing, content and engagement. She has run art galleries in Los Angeles and Oakland, founded a successful literary publication, and works in communications, creative direction and content strategy in Silicon Valley.
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No matter what path you choose,
you’ll get great advice on the house.
methodology
Our metholodogy is rooted in:
deep listening
strategy
design
delivery
We follow the Deep Design playbook, a human-centered approach which focuses on empathy as a pathway to better design outcomes.
We balance that core philosophy with a commitment to making an accessible and beautiful internet that drives human-powered content.
Our goal is to naturally connect people, companies, investors, communities and ideas with the world wide web, through a hybrid of authenticity and contemporary design.
At Trailsend, you can expect us to:
Care about details great and small.
Remember the user comes first.
Apply market research, competitive analysis and user surveys to apply real insights into design.
Lean into a strong writing background with experience in what motivates users and cuts through the noise.
Draw on a deep reservoir of creative resources to build original designs tailored to each project or client.
Produce projects that feel exciting to build, that the client loves, and that the whole team is thrilled to bring into the world.
collaborate
Your next step is also the easiest:
The first consultation is free. We’re happy to provide ideas for your next steps, tech journey and overall direction. We’ll be up-front if we think we’re right for your project - actually, we only take on jobs we feel confident we can hit out of the ballpark. And if we aren’t the right fit, we might know a design studio who is.